How to Create Facebook Business Page-Would you like to establish an account on Facebook for your company or business but you’re not certain where to start? Are you interested in learning how to effectively manage your website and safely? In this article, you’ll discover how to Create Facebook Business Page for your business or company and manage it effectively.
What Is a Facebook Business Page?
The Facebook page is connected to your profile, so Facebook knows who is the owner of the page.
However, it’s an independent presence that you can make use of to promote your brand, business, or cause.
Since pages are created to be used for business purposes they offer a variety of features that aren’t accessible on profile pages, such as analytics as well as advertising and posting schedule.
To prepare your website to succeed, take advantage of the many features offered to you.
How to Create Facebook Business Page – Guide for Beginners
Just like we have noted above, this article will be guiding you through creating and managing your Facebook business page without stress. All you need to do is to read this article to the end I assure you that you will learn how to manage your Facebook business page like a pro. Isn’t that amazing?
To get you started the first thing that we will be talking about is how to set up your Facebook business page. I assume that you already have a Facebook profile so let’s get you started.
- Setting Up a Facebook Page
For setting up an account on Facebook for your business it is necessary to sign in to your Facebook account and then click the home button at the bottom of your profile.
Then, click on the Pages tab located in the Explore area on the right-hand sidebar of your profile’s home page.
Clicking this will take you to the area of the main page where you can see some of the top pages, look up invitations to other pages, browse pages you’ve enjoyed and view the pages you’re currently managing, or even create an entirely new page. Click on Create Page. Click Create page.
The next step is to select a page type to create your business page. There are six choices:
- Local Business or Place
- Company, Organisation, or Institution
- Brand or Product
- Artist, Band, or Public Figure
- Cause or Community
Every page type comes with an option to select a drop-down menu that includes the entire list of categories.
The choice of the best kind of page for your business might seem easy initially however, after looking over the categories, you might discover that your business falls into a different category than you initially believed.
Remember that each page type has its categories, and each category has distinct characteristics, therefore it is important not to over-commit yourself in this area. Find the best fit.
Think about the features that every type and category has for your Facebook page.
After browsing through the categories of page types, choose the Facebook category and page type that is the best choice for you right at the moment. If you decide to change your mind after the page is published, you can return and alter the category.
Enter the title of your brand new webpage along with any other required information fields Click to get started and you’ll be taken to the new page!
Design and Add a Profile Picture to Your Facebook Business Page
The profile picture you use on your business’s page could be anything from:
- A picture of a tangible product that you sell
- A professional picture of yourself as the brand’s face
- Your logo
Whatever you decide to do, keep the composition simple to make it easy for people to recognize.
Your profile photo must be at least 180 x 180 pixels to ensure that all the details of your image are included. You can easily design the proper size by using an online tool such as Canva.com.
Within Canva you can click on Create a Design, then select the option of using custom dimensions, for your design pages.
There you can upload your image.
Resize your image until it’s inside the square and appears just the way you like. When you’re done, you can give your profile picture a name, and hit on the download button.
Now it’s time to upload your new profile picture to Facebook So head back there and click Add a Picture from the menu of prompts.
You can choose to take a photograph using the camera on your computer and select to upload your picture. Then, follow the instructions to upload your brand-new profile photo.
Create and Add a Cover Photo for Your Facebook Page
Except for changing dimensions, you’ll follow the same procedure as before to make a cover picture and the dimensions of a Facebook cover picture are 828x315px.
One thing to remember is that the smartphone-friendly region is in the 560 x315 px area. If you’re looking to add words to your cover image by adding text overlays be sure that the overlay is visible on all mobile devices.
If your image is finished, click on the Add a Cover button located in the upper-left corner of the Cover Photo area and then select Upload the photo.
Then, you can move the photo around to place it properly and, when you are satisfied with the appearance, click the Save button.
After uploading your cover picture, click on the image to add your description. This is an important space on your site and you should make use of this space to provide a tagline, or an estimated price or include the URL of your website or landing pages for your products.
If you click on the cover image, they’ll find out more information about the website or the business.
Include a description of the image you are using for your Facebook business page’s cover image.
Add a Call-to-Action Button to Your Facebook Page
A call-to-action button on your website gives visitors an easy option to sign to your giveaway or newsletter, purchase something, etc.
Include the Call To Action button on your Facebook business page’s cover image.
When you click the” Add a Button that is found just below the right-hand corner of your cover photo you’ll be asked to select between seven kinds of buttons that are standard.
- Its Book Now button lets people make reservations for travel or appointments with you.
- This Start Order button lets people place orders for food at your location.
This Get in Touch option has five buttons.
- Call Now button lets someone contact you with just a click.
- Use the Contact Us, as well as Sign-Up buttons, which will lead users to a form on your site for leads generation or to capture subscriber information.
- A button to send a message lets you send the possibility of a private Facebook conversation between your Facebook page and the person who clicked it.
- This Send Email button lets users send you emails directly from your website.
Examine all the different kinds of call-to-action buttons and determine which one is best suited for your company.
Write and add a description to your Facebook Business Page
Make use of the Description section to explain to people what your site’s purpose is. The more information you can provide new followers who might be interested the more likely they’ll be to remain on your page.
Your description can be only 155 characters long and is displayed in results for searches, so you’ll have to think about what potential users might be searching for your item or service to locate your site online.
Select the Create Short Description prompt. You will need to write a couple of sentences with keywords as needed, to succinctly define the purpose of your website or business.
Create a Custom Username for Your Facebook Page
Each Facebook page receives a unique identifier in its URL when it’s created; something similar To establish a stronger connection to your company and allow people to find you, or tag you to be tagged on Facebook it is possible to alter the second part in your Facebook URL by using your unique username.
For example, I might choose Styled Story as the username for our test page, so the URL would become facebook.com/Styled Story.
Create a username that makes it easier for others to locate you.
In general, you’ll want to keep your username as brief as you can. However, you must be wary of acronyms or abbreviations that don’t seem to be connected to your name.
How to Adjust Important Privacy and Security Settings
Once your page has been set up on the front end, you need to ensure that you’re secure. Identify the roles that you’ll grant to the people who can access or manage it, and set up the way that users can communicate with you, and so on.
Utilize to access the General Settings area to manage the control of your brand’s newly created Facebook corporate page.
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Here are some settings that can be helpful in this category:
Are you looking to reduce the number of steps in getting through your profile? Set Shortcuts as an option to connect your Facebook page in the section for shortcuts on your account to speedily and easily access your page.
Open Visitor Posts. You can select to allow users to post photos, posts, and videos on your site. If you’re concerned about the content being inappropriate then you can look into the Review Posts by Other People box to allow you to approve or deny each post before its being published.
The ability for users to ask questions via Messenger is a great way to encourage communication, therefore it’s essential to select the Messages option which shows the message button on your page.
Allowing other companies and people to tag your website and share it with other people is an excellent method of expanding the reach of your page to new viewers. To benefit from the possibility, mark the Other Tag on this page box.
Make use of your General Settings area to manage the settings of your Facebook business page. Facebook corporate page.
If you run a company in the tobacco and alcohol industries, or any other age-sensitive products It could be beneficial to limit certain ages from visiting your website. It is possible to restrict certain pages from viewing your site.
The Age Restrictions setting has six choices to think about.
It is important to know that the Page Moderation setting is important when you want to make sure that profanity filters are appropriate for your company.
This setting can be used to stop comments that contain particular words you have chosen.
Do you want to appear when someone is looking for a specific website or topic on Facebook?
Select the box for Similar Page Suggestions to permit Facebook to suggest your site for relevant search results.
You can allow Facebook to publish a post every time you make changes to your description telephone number, website, and other information or block the posts from publishing. Modify Page Updates settings to make sure that you can edit Page Updates settings to show what’s most suitable for you.
Make use of to access the General Settings area to manage the settings of your Facebook business page. Facebook corporate page.
In case you can reach a multi-lingual or global audience, mark the Post in the Multiple Languages boxes and your posts will be visible to your followers and fans in their language.
Do you have a preference in the order of how comments are perceived by your followers and fans? Comment Ranking is a setting that lets you choose the order in which comments are viewed. The comment Ranking setting lets you select whether to display the latest comments first or the most relevant ones in order of engagement.
Have you ever thought about the fact that fans, as well as followers, can download the videos you have posted to your site? Based on the objectives of your company you might want to limit the downloading of video content by checking the box for Content Distribution Box.
If someone sends you private messages through your website you can choose to activate the Response Assistant, which will send automatic responses. The messages will be personalized using the user’s name, and you can alter the copy of the template to match what you say.
You can set up an auto-response that will:
- Verify that you’ve received a message and you’re working on a response
- Let customers know that you’re not there and will let them know when you’re back
- Thank Messenger users for connecting to your page for the first time.
You can configure any auto-response that you would like to apply to the Facebook company page.
Edit Page Settings
Your page will be created using the basic order, you’ll be able to alter the order as well as the choice of tabs that will appear on the left-hand side of the page beneath your profile photo. Click Edit Page Settings, then drag and click every tab until you’ve reached the arrangement you want. If, for instance, you are using a solid video strategy, then you can move the tab for Video to the top of your list.
Modify the layout of the pages on the Facebook company page to show your marketing or content strategy.
This setting allows you to choose how you’re notifying when activity occurs on your website. Consider whether you’d like notifications each time something happens, or every 24 hours.
You can also select what types of events you’d like to receive notifications about. Do you want to be aware when your page receives comments or a shared page, or a new mention? Switch these and other options off or on within this section.
Last but not least, tell Facebook whether you would like to receive notifications via text message, email, or both.
Messenger Platform Settings
Messenger is rapidly evolving inside Facebook and the brand new Discover feature lets users find your business and send you a message. You can make the most of this feature’s greater visibility by opting to allow Facebook to display your page on Discover.
Page Roles Settings
Page Roles merit careful consideration since they decide who can access your page, and what extent of access they are granted. Although you may have several users on your page, each with their duties, you’ll prefer to remain the sole administrator and delegate different levels of responsibility to the other staff members.
You should give each person on your team the rights they require to manage their part of your business Facebook page.
When you select the roles of your page in the list, Facebook offers a detailed description of the access each is granted. You can use this information to select the right role for those who help manage your Facebook page.
People and Other Pages Settings
This provides you with a list of people who have liked your page. If you have to expel the person it is possible to apply for it here.
Preferred Page Audience Settings
If you are aware of the person you want to attract and you know who your ideal customer is, you could establish a particular group of people here to assist Facebook to get your profile and posts before those who meet these criteria.
Determine a preferred audience to aid Facebook to know who you’d like to target through your posts.
Page Support Inbox
Last but not least is this handy email inbox for all support tickets that you’ve submitted via Facebook to your account. You can check any support request on this page.
If you got to the end of this article I’m sure you learned all that you need to know about how to Create Facebook Business Page and how to manage it effectively.